International Relations - International Marketing -NEW! (in English)

International Marketing -NEW! (in English)

Knowledge acquired at to this specialization is essential for those wishing to successfully manage an international organization and communicate in an intercultural environment on a global scale. International Marketing focuses on economic, law, social and cultural aspects of running a firm's marketing resources and activities. It provides students with sufficient knowledge of the set of processes necessary to create, communicate and deliver value to customers. Moreover, it prepares students for careers in a variety of jobs in the global workplace that engage in all types of international business with an emphasis on international marketing management.

 

Students learn how to:

• establish and administer own international business
• successfully communicate in a multicultural environment
• conduct market research, set new customer and marketing strategies
• run business negotiations

 

Sample subjects:

• Global Marketing
• Overseas Market Research
• Marketing on the Web
• The Psychology of Advertising and Consumer Behavior
• Managing Advertising Campaigns

 

What makes the specialization different?

• The connection between academic knowledge and developing managerial competencies, including team building and utilizing IT in marketing
• Utilizing the most up-to-date teaching methods and tools in the learning process such as e-learning, specialist computer programs, analyzing case studies
• The compulsory internship program which allows participants to apply their theoretical knowledge in practice
• The opportunity to master and polish one's competency in Business English

 

International Marketing provides students with many career opportunities across a broad span of companies and organizations. Working at PR agencies, advertising, consulting and companies specializing in market research are only some of popular career paths chosen by International Marketing graduates.