Professional Development in International Business

This course is designed to support graduates who are determined to successfully manage their professional life in the highly demanding work environment of the 21st century global market.
The objective is to equip students with the knowledge and understanding of the major trends that shape the way multinationals and local businesses operate and to provide them with the tools for building independent careers based on identifying one’s strategic clients and practicing excellence in serving them. The course prepares participants to develop themselves as employees as well as independent contractors of corporate clients through an understanding of global market dynamics and product development. Based on systems thinking, the program underlies the necessity of inventing and implementing new, holistic and sustainable solutions to challenges faced nowadays by business organizations and their stakeholders.  

Maryla Moszyńska - Program supervisor 
 

What makes the program unique:

  • the course is run in English in a small group coaching formula,
  • provides an opportunity of self development in a professional context,
  • the program is updated every year, now in its fifth edition,
  • in the faculty: business professionals, trainers and academics bringing in diverse expertise,
  • cutting edge information from the field of Management, Sales, Organizational Development, and Systems Thinking,
  • at the graduation provides students with the ready-to-implement Business Plan and Personal Product.

The course focuses on international business career development and its objective is to:

  • equip students with the knowledge and understanding of the principal trends that are to be identified in the global market economy and shape the way multinational corporations, international companies and local business operate

  • provide the tools for building an independent career based on identifying strategic customers and  practicing excellence in serving them The relationships between major market players facing most burning economic, environmental and social issues as well as rapid change in all areas of business activity have created a very complex and dynamic matrix.

The biggest challenge for any professionally active person today has become to satisfy the ever growing demands of employers and customers. In order to do so one has to be able to recognize the major shift that is taking place right in front of our eyes and is, therefore, so difficult to perceived.
As professor Marshall McLuhan, who created the global village idea, said already in the late 60’s of the last century:

    Most people (...) still cling to what I call the rearview-mirror of their world. By this I mean to say that because of the invisibility of any environment during the period of its innovation, man is only consciously aware of the environment that preceded it; in other words, an environment becomes fully visible only when it has been superseded by a new environment; thus we are always one step behind in our view of the world.*

The main idea of the IBD program is to catch the glimpse of what is currently going on in the international business environment, adjust to the changes and even more, benefit from them.

The relationship between employers and employees is changing into the one based on real partnership. To be able to notice and understand this phenomena, that will radically transform the way career development is managed, one has to learn how big business organizations are created, structured and managed, what major trends they interact with in a global context are, what they expect from the people who cerate and manage them and how to deal with their demands on a daily basis to create sustainable growth to all parties involved.

Systemic perspective as a founding theory, Personal Product as an operating model and Appreciative Inquiry as a technique for getting the most from daily challenges provide a program frame.


*McLuhan Marshall, Wybór Tekstów, Zysk i s-ka Wydawnictwo, Poznań, 2001, str.335